Everyone can agree when we say that YouTube has always been our first and last stop for ages whenever we need any information, be it a quick Luqaimat recipe, the adventures of Ferrari World, trendy fashion hauls in Dubai, or whatnot.
However, over the years, it’s grown into a space where top YouTubers in Dubai share their lives, opinions, and stories, and that too in a city like Dubai, where the creator community is only getting bigger and better.
These Dubai-based YouTubers have built segmented communities. They speak to a niche group of high-intent users already searching for content styles like product reviews, comparisons, and unboxings. Their consistency and content depth keep retention rates high, far above industry standards, and that’s what keeps audiences hooked to their very core.
And the interesting thing is that it’s not passive consumption. It's an active, recurring engagement from a well-defined demographic.
With such influence and a loyal, hyper-engaged viewer base, brands in the UAE have naturally taken notice of their power to shape consumer behaviour and buying decisions. They’re actively partnering with these creators for targeted brand positioning to tap into niche segments.
And since every brand wants a spot in the content their target market is already watching and trusting, our top influencer marketing agency in Dubai has compiled a researched list of the top YouTubers in Dubai, UAE for them to partner with according to their niche markets.
List of the Top 10 YouTubers in Middle East 2025
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1. Joe HaTab
Youtube: Joe HaTab
USP :Documentary filmmaker Joe HaTab explores the world, learning about unique civilizations, breathtaking sights, and new cultures. He creatively documents his experiences behind his camera and narrates them in the video with cinematic brilliance.
About The CreatorJoe HaTab documents many things on his YouTube channel, like the banana plantation in the Philippines, the mesmerizing metropolitan city architecture, Beautiful Maldivian beaches, and much more. The popular YouTuber from Dubai, UAE, gives an insider look at many cultures, for instance, the lifestyle documentary of the Hyena Men in Nigeria or the face-changing Indonesian family.
The UAE YouTuber's videos easily gross millions of views within days of uploading. Some of the Notable brands have continued working with Joe HaTab over several social media campaigns to reach visually appealing audiences.
KPIs:- Joe HaTab's videos on history and critical socio-economic events are viral. For instance, his trending videos address women in Mauritania and gypsy marriage season in Bulgaria.
- The Dubai-based YouTuber’s video documenting the market for divorced women is 9 minutes and 39 seconds long. It has an average of 47.5K views per Hour and has accumulated 7M views to date.
- Joe HaTab's latest video about his travels to Greenland generated 1.3M views in 5 days or 3.4K views per hour.
Esquire Saudi, Ritz Carlton, Honorary, Samsung, Facebook, and Sony etc.
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2. Musa Tanveer
Youtube: Musa Tanveer
USP : Musa Tanveer is a Dubai-based YouTube sensation with one of the highest engagement rates in the United Arab Emirates. He produces content on diverse topics, from motivation to personal stories, which draws worldwide attention.
About the CreatorYoung Musa Tanveer has become a YouTube sensation in United Arab Emirates because of his charm and personality. He is a born entertainer who draws worldwide attention for his comedy skits, motivational videos, parodies, and whimsical humor.
Musa Tanveer utilizes every video format on YouTube to promote motivational, inspirational, and funny content. He does podcasts to narrate his stories and short videos for skits.
KPIs:- Musa Tanveer is a very active content creator who uploads at least 27 videos monthly.
- Over 200,000 visitors have subscribed to the YouTube channel in the last 30 days. The consistency in Musa Tanveer’s content attracts almost 171,128,453 views every month.
- Musa Tanveer excels at storytelling. His latest video, “Teen Behan Bhai,” generated 24.4K within an hour. His highest-performing video has 82M views to date, with 778 views per Hour.
Nuego, Junior Couture, and My Little Thieves.
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3. Hussein Al Jassmi
Youtube: Hussein Al Jassmi
USP : Hussein Al Jassmi, an influential YouTuber in UAE, addresses renowned world forums, exclusive events, and universities. He participates in humanitarian activities, plays a central role in cultural exchanges, and has received the highest honors at academic and professional levels.
About The CreatorHussein Al Jassmi is a crucial diplomatic figure on renowned national and international platforms and among the top Emirati YouTubers because of his efforts to enrich and promote his culture to the world. He has overtaken the music and entertainment industry by breaking all records.
Several brands like Pepsi want Hussain Al Jassmi as their ambassador because of his reliability, which attracts the audience's attention.
For all his efforts, the YouTuber has been honored with the highest accolades, including recognition from Arabic leaders. He has made the front covers of Arabic business magazines for multiple years as an influential Arab Influencer.
KPIs:- Hussain Al Jassmi is a key figure in UAE; hence, his channel is a place billions visit every day.
- The Musician uploads at least eight videos every month.
- Hussain Al Jassmi receives an average of 102 million views on his YouTube channel.
- The artist's latest music video, “Delirium of Numbers,” received 89K views, 1.8K likes, and 178 comments within a week of its upload.
- The YouTuber witnessed a spike in 47.6M views and 40K subscribers in one month.
Rove, Ad Zone, and Pepsi.
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4. Noor Naims
Youtube: Noor Naims
USP : Noor Star is known for creating compelling narratives in story format, which makes the Dubai-based YouTuber's videos more relatable.
About The CreatorNoor Naims, aka Noor Stars, is a famous YouTuber from Dubai who creates content related to fashion and lifestyle. She is known for her value-added, easy-to-understand content about makeup routines, hair styling, outfit selection, and accessorization.
Beauty trends from around the world inspire Noor Stars. She provides step-by-step tutorials, from product selection to final results, to give her audience complete practical guidance.
Noor Naims talks about her milestones as a content creator, shares funny clips, presents her travel stories, and more. She has also uploaded multiple series about key lifestyle topics.
KPIs:- The Emirates YouTuber creates videos on multiple topics, which has given her a dedicated community that increases her engagement rate.
- Noor Naim's YouTube video on her house tour generated 830K+ views within a month, with 380.2 views per hour.
- The YouTuber uploads five videos every month. Her viewership has spiked 25%, with 16M views.
Loewe, Sephora, Jergens, Anesthesia Lenses, and Urban Decay.
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5. Supercar Blondie
Youtube: Supercar Blondie
USP : In addition to surrounding herself with the most exclusive automobiles, Alexandra Mary Hitachi also visits movie sets to review popular cars like Dominic Toretto's 1970 Dodge Charger, the DMC DeLorean from Back to the Future, and the Real-life Batmobile.
About The CreatorAustralian Alexandra Mary Hitachi, also known as Supercar Blondie, is one of the most famous Moto vloggers and YouTube content creators in UAE. As her nickname suggests, Alexandra is passionate about fast, four-wheeled engineering wonders. Her creative display of her sports car enthusiasm has earned the Aussie Dive her dedicated YouTube community.
First-time visitors to Supercar Blondie's channel witness content diversity. Alexandra goes on moto adventures, showcases top sports car rankings, provides car reviews, showcases custom cars, goes to the garage, explains the comprehensive sports car engineering, unveils future car concepts, and much more.
KPIs:- Supercar Blondie recently reviewed the world's most expensive Lamborghini - The Veneno Roadster. The video generated 109k views at 452 views per hour and 4.3K likes. The YouTuber's content brings an average of 5.8M views to her channel.
- The YouTuber's most popular video about the world's coolest concept car, the Mercedes AVTR, has generated 58M views at 293 views per hour.
- Alexandra Mary Hitachi's channel has accumulated 302.3M views in the last 30 days, adding 500K subscribers to her community at the same time.
- The YouTuber is very consistent, as evidenced by the fact that she uploads at least 37 videos monthly.
Tesla Motors, Sbx Cars, and The Autonomous Racing League.
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6. Anas El Shayib
Youtube: Anas El Shayib
USP : Anas El Shayib creates content for people across the Middle East. He collaborates with famous national and international influencers on branded content that receives extended market reach.
About The CreatorAnas El Shayib is a popular YouTuber in Dubai, UAE, with an impressive reputation for sharing his lifestyle, which includes family moments, travel, sports, public appearances, celebrity collaborations, and more. Several luxury and fashion brands have worked with Anas El Shayib on influencer marketing campaigns.
Anas El Shayib undertakes activities like skydiving and paragliding. The majority of the Dubai-based YouTuber's content appeals to the younger demographic. He is active on YouTube, uploading family challenges, travel vlogs, pranks, and funny skits inspired by popular culture. Over the years, his reach has extended to far corners of the Middle East, bringing more daily engagement to his videos.
KPIs:- Eya Fattouh always does something unique and creative, which highlights her originality. Her posts are a blend of style and serenity. The plethora of different looks created with varying hairstyles, outfits, designs, and fashion and content diversity brings an engagement rate of 18.5% to Eya Fattouh’s IG handle, with an average of 379.1K likes and 950 comments. She can take her audience through many emotions as they browse her content.
- IG reels bring an engagement rate of 5.7%, averaging 7.2M views.
- Eya Fattouh created a reel, rocking a white dress with a necklace while singing to a famous Arabic song as generated. This reel generated 7.5M views, 525K likes, and 2,248 comments.
DropKick, DIOR, and Abadia.
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7. Besan Ismail
Youtube: Besan Ismail
USP : Bessan Ismail has performed in packed venues across Europe and the Middle East. The Syrian artist is also known for posting fun challenges, pranks, and acting sketches on YouTube.
About The CreatorSyrian-born singer Besan Ismail is one of the top YouTubers in Middle East. She captivated the Arabic world with her nightingale voice and put her audience at peace with her magical and soulful lyrics. Her humble personality and ability to connect with people have attracted millions of subscribers to her YouTube channel.
The YouTuber shares valuable personal moments with her audience. As a singer, she offers her music during Ramadan. Besan Ismail also posts snippets from her live performances. She adores her audience and interacts with them during interviews or Q&A sessions. Having Besan Ismail as an ambassador can help any brand create emotional connectivity with its target audience.
KPIs:- Bessan Ismail attracts a worldwide fan following. She uploads at least two videos monthly, and her content generates an average daily view of 1.1 M.
- On average, the famous Dubai-based YouTuber gets 3,334 new subscribers to her channel daily.
- The video “strongest swimming challenge in the box” with 14M is the YouTuber's most popular video, with 12x more engagement than any other video.
- Bessan Ismail’s latest video on jealousy pranks on her fiancé generated 2.1M views.
DIOR and Sephora.
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8. Rawan and Rayan
Youtube: Rawan and Rayan
USP : Rawan and Rayan have dedicated their YouTube channels to songs, movie reviews, challenges, travel vlogs, makeup tips, pranks, games, and more. They connect different cultures and people by embracing different fashions and traveling to unique places.
About The CreatorThe Jordanian sister duo of Rawan and Rayan have grown to be two of the most successful YouTubers in Dubai, UAE, with a dominant presence across social media channels. The two sisters have each other's backs. They entertain their followers through various activities they undertake together.
The sisters showcase the best of the countries they travel to. They often sport matching outfits and looks. The success of the Dubai YouTubers over the years has attracted sponsorships from renowned makeup brands. They always work hard to give their audience something new and exciting to watch.
KPIs:- Rawan and Rayan share impeccable chemistry displayed through the 800 + YouTube videos.
- The YouTuber has a very successful YouTube channel with 3.33B views and counting.
- The duo recently uploaded a video covering their birthday gift opening session, which received 609K views and 1.89K likes.
- Rawan and Rayan’s channel received 3.6M more views to their channel in the last 30 days, which is a 15% hike.
- Rawan and Rayan’s highest-performing video has 54M views.
Dior, Honor, Lancome, Nyx Cosmetics, Cider, Ajmal Perfumes, and 3ACaftan.
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9. Omar AbdelKafi
Youtube: Omar AbdelKafi
USP : Omar AbdelKafi hosts popular TV shows and appears in interviews. People tune in to him for his opinions about critical issues in the world.
About The CreatorHis Excellency, Dr Omar AbdelKafi, has dedicated his YouTube channel to discussing his religion and culture. His channel visitors witness Ramadan stories, sermons, prayers, and more in the UAE YouTuber's voice.
Dr. Omar AbdelKafi is full of wisdom. He interprets different verses of the Holy Quran to help his audience understand the beauty of his religion. Dr. Omar AbdelKafi has spent much of his time addressing the masses. He interacts with his subscribers to answer their queries.
KPIs:- Omar AbdelKafi runs a religious music channel with 10M+ subscribers.
- He has uploaded more than 450 videos, which have generated 179K views to date.
ICCI (Islamic Culture Center of Ireland).
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10. Siamand & Shahad
Youtube: Siamand & Shahad
USP : The couple can also turn simple, relatable moments into engagement starters with their humor. The couple optimizes their videos for more audience coverage.
About The CreatorThe husband and wife duo of Siamand Mustafa and Shahad Hassan is sweeping over social media with their challenges, travel diaries, pranks, and relationship advice. Together, two of the top YouTubers in Dubai, UAE, have established a strong presence across YouTube and Instagram.
Siamand and Shahad have uploaded more than 400 videos since September 2018. They present innovative content concepts to attract global attention, such as using a hidden camera to capture family moments, document milestone accomplishments, and plan surprises.
KPIs:- The eleven minutes and twenty-seven seconds video, translating the “strongest war challenge between YouTubers,” is Siamand and Shahad’s recent video with 659.1K views
- The YouTuber's most famous video on marital prank received 37K views and 72.7K likes, with a 24x higher engagement rate than all other videos.
- The top YouTubers in UAE, run successful channels that receive an average of 659K views, 584 comments, and 31.4K likes.
Lenskart. Elizabeth Arden, Azyaee Fashion and SHEIN
Types of YouTube Channels in Dubai, UAE
- Travel Vlogs: Explore hidden gems and bustling markets, capturing the essence of Dubai’s diverse locales.
- Culinary Channels: Dive into a world of flavors where traditional spices meet modern culinary techniques.
- Tech Reviews: Unbox and review the latest gadgets, providing insights and recommendations.
- Lifestyle Ideas: Offer tips on fashion, wellness, and home decor, resonating with a global audience.
- Comedy and Entertainment: Delivers laughs and light-hearted content, showcasing the humor found in everyday life.
- Educational Content: Inform and enlighten with tutorials and discussions on a range of topics from history to science.
- Fitness Channels: Guide viewers through workouts and health tips tailored to thrive in an urban environment.
- Business and Finance: Decode the complexities of markets and investment strategies, tailored to the entrepreneurial spirit of the city.
- Art and DIY Projects: Inspire creativity with projects and techniques that viewers can try at home.
- Gaming and Esports: Engage the gaming community with playthroughs, reviews, and competitive gaming events.
Conclusion
As a land of traditions, culinary delights, technological wonders, entertainment, fashion, lifestyle, and much more, the UAE has produced some of the world's best content creators on YouTube in Dubai. The top YouTubers in Dubai, UAE, listed here, remain vital marketing assets for businesses. With their in-depth cultural understanding and unparalleled creativity, the subject matter experts attract niche buyers with compelling brand narratives.