5 Reasons To Utilize Snapchat Geofilters

Did you know that you can make your own Snapchat filters? Anyone with a smartphone, a Snapchat account, and $5 in their pocket can make and share eye-catching Snapchat filters. Geofilters may be used to display your current location, advertise an event, tell better tales, or just wish someone a happy birthday. You don't need to be a social media specialist to upload them, and you also don't need to hire a designer for hundreds of dollars. You can make a filter in five minutes or less using the IM picture editor and the Snapchat website. (It's true.) We'll teach you what Snapchat Geofilters are, how to use them, and how to set them up in five easy steps in this post.

What Are Snapchat Geofilters And Why Should You Use Them?

Geofilters are picture overlays that are triggered based on your location on Snapchat. A logo, statement, or picture will frequently show at the bottom or top of your snap. Assume you're in Manchester, England, and you want to take a photo to show everyone where you are. You'd enable location services, take a picture, and swipe to the right a couple of times, and it'd look like this:

Isn't it amazing? That, however, is only the tip of the iceberg.

These filters are produced by users and can be used everywhere on the planet where Snapchat is available. You might have a filter for a small region like your lawn or a large area like a college campus. This makes them popular at events, sporting events, festivals, weddings, parties, and other location-specific gatherings. Why?

Because users may start a discourse regarding their current location and activities. Or, better yet, demonstrate their support for a cause or team that they care about. It's a fun way to go beyond what's in an image or video to continue the discussion. If you're in charge of events, attempting to sell a business, or raising awareness for a cause, Geofilters might be the tool you've been looking for.

Snapchat Geofilters can be used in a variety of ways. Here are five of them. Snapchat users have been experimenting with Geofilters since the app's introduction in 2016. You may make use of them in a variety of ways.

01. Draw The Attention Of Potential Employers

Geofilters may be used to draw attention to a certain spot since they are location-specific. This might include individuals moving through the region, as well as people and structures that already exist. Erik was an advertising student and copywriter seeking to get the attention of digital companies in San Diego and Los Angeles, according to DigiDay. He decided to make his own Snapchat Geofilter that would display at some of his favorite agencies in order to be noticed. He then utilised Twitter to keep an eye on the firms and contact them to check whether they were paying attention. They did, and he received a lot of credit for it.

02. At An Event, Draw Attention To Your Group Or Organisation

You may advertise your own club or organisation by taking advantage of events. Great Lakes, for example, produced a Snapchat location filter to be utilised at events they visited. They were able to reach over 22,000 individuals for a minimal cost of $35. (from just 248 uses). For a minimal expenditure, that's a lot of attention for your business or product. You may also create a lasting impact on those who view it since people retain and recall visual information rapidly.

03. As It Happens, Tell The Tale Of Your Event

Documentation is a form of art. You can get a lot of people interested in your event (or the event you're attending) if you can develop a narrative around it. They'll share your filter with their friends. Gary Vaynerchuk spent $62.98 to target the bookstore's location for five hours while he held a book signing event. Gary utilised the filter throughout the day to convey the tale of his adventure and encouraged others to do the same. He had contacted 229,713 people at the end of the five-hour session. This equates to $0.27 per 1,000 individuals. That's a fantastic return on investment and a wonderful way to build a brand.

04. Behind The Scenes

Snapchat is a terrific tool for letting folks see what you're working on behind the scenes. It's much more powerful when you add a Snapchat geo filter. You may put the filter in a specific location for everyone who is working on your project, is a member of your club, or is assisting with the setup of your event. They may then utilise it to communicate your narrative and reach a large number of people.

The narrative is intriguing in and of itself. The ability to employ Geofilters, on the other hand, offers more context and establishes a focus point for each video. Fans may use various filters at their favorite venues to check where their favorite teams are playing and raise excitement for upcoming games.

05. Make A Cause-Related Campaign

People like demonstrating their commitment to a broader cause. It allows people to communicate their ideas with the rest of the world and demonstrates their sense of belonging to a group. (Do you remember the Livestrong bracelets that everyone wore?) Snapchat Geofilters are also a terrific method to raise awareness for a subject you care about. It might be anything for which you're on a team, such as a fundraiser. It might also be something you're organising, such as an on-campus election or a charity event.

People may demonstrate their support for your campaign by using these Geofilters. They're likely to shoot a photo merely to use the filter and show their support if they see you or their friends using it.

Learn How To Create Your Own Snapchat Geofilter In IM Photo Editor

If you think Snapchat's Geofilters are a good fit for you, it's time to figure out how to make your own. Don't be concerned now. To make your own Geofilter, you don't need to be a talented designer or spend a lot of money to hire one. You can easily make a filter in just a few minutes using IM Photo Editor's design tools and Snapchat's website.

In fact, it's so simple to implement that we'll teach you how to construct a filter from scratch. That way, you'll have a step-by-step instruction to follow:

Sign Up For IM Photo Editor

The first step is to register an account with the IM Photo editor. (If you already have an account, skip directly to step two.) This will bring up a dashboard with templates and tools for you to utilise. For the bulk of your online design needs, you may receive access to a large number of pre-made designs or tools from here.

Select A Template

Simply put "Snapchat Geofilter" into the search bar at the top of the page to discover the appropriate templates: IM photo editor has Snapchat geofilters templates. There are many various templates to choose from here, each catering to a distinct requirement. From holiday-themed and coffee shop themes to celebrations and conferences, you'll find it all here. We're going to go with something really simple and editable for this.

Make Your Own Filter

After you've opened the template in IM Photo editor's design tools, you may start editing it as you like. You may add text, modify the colors, add more icons, or do whatever else you like. Your image must be exported as a PNG, so choose that option from the drop-down menu as well.

Put Your Filter

The next step is to post your filter on Snapchat's website. You're searching for the part below that allows you to begin the filtering process. It should be on the "Create" section of their website: After that, you'll be prompted to check-in using your Snapchat account. This should be done under your account or the campaign or event group account.

Inside, you'll discover a dashboard that will assist you in creating Snapchat filters. You may upload your unique design by clicking the upload button. When you click next, you'll be prompted to select the dates for your Geofilter. This filter may only be triggered 12 hours after the file was uploaded. As a result, you'll want to plan this a few days or weeks ahead of time. However, simply select the dates you want and then click Next.

You'll be able to mark the region where you want your Geofilter to display on the following screen. You may use the search box to look for certain areas and postal codes. Then, to begin designing your frame, click on the map. Your frame must have a minimum elevation of 20,000 feet. So widen the area till you reach it! After that, go to the next page and fill out your payment details.

Examine The Costs And Prices

A Snapchat Geo filter costs $5 per 20,000 square feet per hour at the time of writing. You must also choose a minimum space of 20,000 square feet (about half a soccer field). Depending on your budget, you may need to raise or decrease the size, thus examine the cost before accepting.

Get Your Camera Out And Start Snapping!

After a short length of time, Snapchat will send you an email indicating whether your filter has been accepted or whether it has to be reworked.

Bringing This To A Close

Snapchat Geofilters are a terrific way to get people involved in your business or event, develop buzz, and reach out to those who aren't in your existing network. They may be utilised in a variety of ways to recruit employers, promote your brand or event, tell the tale of your event, go behind the scenes, or run a cause campaign. With the creative capabilities in IM Photo editor and Snapchat's quick upload option, creating your own filter is straightforward.