Lessons To Learn From Top Brands On Instagram

With so many wonderful materials accessible online these days, watching the best is a simple way to improve your social media abilities.

You can start putting out social media gold in no time by looking at what folks that consistently top lists are up to and adopting the skills they give. We've looked at 4 of the top Instagram accounts or branded content Instagram out there to aid you on your way to crushing it on Instagram:

Creative Instagram Accounts

Everlane: Shares Images That Help Tell Your Brand's Story

If you're not familiar with Everlane, check out their website to learn more about the company. They're recognized for producing some of the greatest fundamentals at extremely low rates. They're based in San Francisco, and they're all about being completely open and honest about where their products originate from, how they're created, and how much they cost. It's a novel model that tells you exactly what's behind each item you receive. Isn't it amazing?

Everlane also has a fantastic Instagram feed, which is a terrific way to learn more about them. It's jam-packed with stunningly stark and elegant images that are completely aligned with the brand. Each photo in the curated stream features a neutral color evocative of Everlane's collections, as well as basic compositions that remind viewers that the brand values transparency and simplicity. It's quite lovely.

While the visual candy on Everlane's Instagram account drew me in and had me browsing through all of their photos, it's the intention and message behind each one that I truly like.

Each photo was created to become a part of Everlane's visual story and to assist customers understand their fundamental principles and messaging. Their feed isn't just about promoting the latest pair of stylish high ankle boots or t-shirt; it's about reiterating the brand's principles and what makes them genuinely distinctive.

So, what can we take away from Everlane's wonderful Instagram feed, or what makes their feed the best content on Instagram? It's critical to evaluate how your style will form your brand, how you can use it to reinforce your brand, and how you can use it to express your values and views while creating one. Use it as a chance to explain why you're special, what makes you so special, and why your followers should care.

Naturally, the style you choose will be determined by your brand. Everlane's main values are simplicity and openness. To communicate them, it makes sense to use minimalist compositions, white clean lighting, and neutral tones.

Structure Your Feed Using Content Pillars: Flowers For Dreams

Flowers for Dreams began as "an inconspicuous collegiate project", according to their website. The men behind it decided to sell flowers outside a high school graduation ceremony to make a little money. They'd put half of the proceeds into a better college diet and the other half towards providing bags to low-income pupils they helped.

The word about the effort immediately spread, and other schools encouraged the college students to put up their flower tent outside of their high school ceremonies as well. Without intending to, a new company with a significant humanitarian component arose. They've contributed over $140,153 to local organizations since its inception in the summer of 2012.

Isn't that a great story? Flowers For Dreams' Instagram feed reflects this. It's a visual tale that showcases the company's enthusiasm for doing good, as well as a gallery of carefully curated images displaying their products. Take a peek at what they've accomplished–it'll brighten even the darkest of days.

Photographs that are constantly lit, have similar color palettes and employ similar compositions are used by those behind the joyful Instagram account to keep it seeming branded and coherent.

Their postings also appear to be built around content pillars that establish a visual story's rhythm: product photos, images of people they've impacted, and shots presenting statistics on all the good they've done. They'll make posts around these pillars on a regular basis, resulting in tiny content streams on their Instagram account. Not a terrible approach to give social life some order!

Like Flowers For Dreams, you may benefit from building content pillars for your Instagram posts. Develop pillars to assist arrange your content rather than merely publishing gorgeous images.

These pillars don't have to be complicated or numerous. Choose a classic piece of amusing material that gives insight into your company and, if you have a killer line of products, one that highlights them and their distinguishing attributes to design post Instagram.

Showcase Your Products In A Variety Of Innovative Ways, L'Oréal

L'Oréal's vibrant Instagram account is filled with vibrant colors, textures, and strong photos of women. It pays homage to the brand's world-renowned slogan: Because You're Worth It, with its numerous gorgeous and striking pictures of women.

One of my favorite things about L'Oréal's Instagram account is how well it manages an immensely complicated color palette resulting from the many distinct colors utilized in its products. Shots with hues that would normally conflict play nicely with each other inside the feed by deliberately employing color and being conscious of what has been uploaded previously. It's a whimsical feed consisting of wonderful photographs, rather than an overpowering color experience.

L'Oréal's feed, like Flowers For Dreams', is jam-packed with postings that adhere to particular content pillars. Product pictures, graphics, images of attractive ladies utilizing their items, and amusing films will all be included.

Another feature of L'Oréals' Instagram account that I admire is how creatively it displays its product line. Rather than releasing a never-ending stream of gorgeous product photos, L'Oréal engages its followers by sharing creative content that examines all of the numerous ways women use cosmetics.

You'll discover humorous movies and top view photographs revealing why their items are the best accessory, in addition to images of lovely women wearing lips coated in their numerous colors. On rare occasions, they'll even have text written out in lipstick. It keeps its material fresh, interesting, and diversified making it a great Instagram post example. It's definitely worth looking into when you create content for your Instagram account.

Master & Dynamic: Use Evocative Imagery To Engage Your Audience's Senses

What does sound resemble? Visit Master & Dynamic's Instagram account to see their take on it. The audio firm focuses on the design and creates a variety of sound tools of the greatest quality and elegance. They like to tell people that they don't only make headphones. "Modern thinking caps: tools that help you focus, inspire, and transfer your thoughts," they say.

The Instagram account of Master & Dynamic is a meticulously chosen collection of gorgeous photos that conjure up notes and sounds in our heads. Every image in the account has the ability to stimulate ideas packed with sound, whether it's a composition including rhythmically placed items, a pair of headphones with a logo linked with a certain genre, or a brief movie that makes us think of a very specific sound.

Exploring other methods to engage various senses is a terrific approach to provide your audience with an even more thrilling and engaging experience. Sound is the logical option for Master & Dynamic. However, it's not the only sense you can use.

You can use sound, taste, and even smell to your advantage if you use the correct images. While your audience won't be sniffing or tasting their phones, they will be able to recall memories related with the images they're seeing. When done correctly, this creates a more memorable and enjoyable experience.

If you're still looking for ideas, hop over to Instagram and see what other firms in your industry are up to so that you learn Instagram marketing. Take use of the best tool to design your post i.e IM Photo Editor to make your work even easier and with the best quality

Do you already have a fantastic account? Please feel free to share with us. We'd want to see what you've been up to and perhaps learn something from you as well!