Fashion is an industry where what’s in vogue today might be outdated tomorrow, which is precisely what makes fashion enthusiasts excited and confused at the same time by the constant flux of trends. But do you know whose eyes these trends cannot escape at all?
Yes! It’s the Fashion Influencers on Instagram! They are always ahead of the curve.
These influencers are the first ones to spot the latest trends and set the stage for what’s hot and what’s not in the style scene anymore. People look up to these influencers for fashion inspiration, guidance, and styling tips. With their keen eye for trends and ability to grasp their audiences’ attention, these influencers possess great power in shaping consumer choices.
To get an overview of the influence influencers hold on their followers, let me give you a quick statistic. According to a survey, 75% of the respondents said they bought a product after seeing it from a fashion influencer. This shows the influencer's impact on consumer behaviour and purchasing decisions.
Due to these influencers’ high impact on their established audience, fashion brands and companies are on the run to collaborate with these fashion influencers and capitalise on the trust and loyalty they have generated through years of delivering high-quality content.
Hence, fashion brands should hire influencers because their influence on audience purchasing decisions is undeniable. By taking the influencer’s established relationships with the audience to their advantage, brands can enhance their credibility in the market and drive more engagement with potential customers.
Now, let’s look at the list of the top fashion influencers who hold such sway over their audiences. But just before we get to the list, let’s quickly understand who exactly fashion influencers are and what types of fashion influencers are in the domain.
Who are Fashion Influencers?
Fashion Influencers are individuals on Instagram whose feeds are mainly focused on fashion and styling. They have a certain degree of control on their followers to influence their opinions and attitudes and shape purchasing behaviour through suggestions and advice.
They ensure that their followers are always in the loop in terms of fashion trends and the new styles in the market. They produce content like OOTD posts, fashion lookbooks, styling tips, clothes and accessories reviews, and many more.
Types of Fashion Influencers
- Luxury Fashion Influencers
These influencers have elegant aesthetic styles and a powerful knowledge of the luxury fashion market. They showcase how they incorporate exclusive, high-end clothing, designer fashion, luxury brands, accessories, and beauty products into their daily lives. - Sustainable Fashion Influencers
These influencers dedicate their content to promoting eco-friendly, ethically-made fashion and sustainable lifestyle choices. They advocate for the fashion industry’s shift towards sustainability, the importance of environmental conservation, fair labour practices, and reducing waste. - Streetwear Fashion Influencers
These influencers have narrowed down to the niche of casual, urban fashion styles that are rooted in street culture. They showcase clothing like hoodies, sneakers, baggy jeans, graphic tees, oversized shirts, jackets and more. - Plus-Size Fashion Influencers
These fashion influencers focus on promoting fashion that caters to plus-size individuals and builds awareness about body positivity and inclusivity. They showcase stylish outfits that flatter such body types, provide fashion tips and styling advice, and promote brands that prioritise size inclusivity. - Ethnic/Traditional Fashion Influencers
These influencers primarily focus on traditional Indian wear, like sarees, lehengas, salwar kameez, shararas, kurtas and ethnic fusion styles. Their content includes styling tips for traditional outfits and showcasing various regional attire. - Affordable Fashion Influencers
These fashion influencers focus on affordable, trendy fashion from popular high-street retailers. They showcase stylish, accessible outfits and fashion-forward looks that do not require a high budget. Their content is practical and relatable yet trendy and chic.
These are the main types of fashion influencers in India. However, nowadays, influencers have carved out many niches and sub-niches in the fashion market, like Minimalist fashion influencers and maternity fashion influencers, but the above-listed are the primary ones in the market.
Now, let’s get to our list of the top fashion influencers in India, which is compiled after thorough research and review by the top influencer marketing agency in India.
List of the Top 15 Fashion Instagrammers in India 2024
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1. Surbhi Rathore
Instagram:surbhirathore3_USP :
Surbhi’s ability to make her own traditional attire and share the complete process with her audience showcases her creativity and dedication to fashion.
About the Creator:Surbhi Rathore currently has a total of 3.7 million followers on her Instagram account. She has carved a niche in the fashion domain for herself by blending trendy styles with everyday fashion, which makes her a go-to source for such inspiration.
Her content usually includes a variety of fashion styles, like casual wear, ethnic outfits, and chic Western attire. She also creates custom-made traditional attire in her series, ‘Outfits from Scratch,’ where she selects fabrics and materials from local shops, designs her lehengas, and provides the materials to boutiques for stitching.
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2. Mohak Narang
Instagram:mohak.narang_USP :
Mohak collaborates with other fashion influencers and comes up with fun and informative fashion challenges for his audience.
About the Creator:Mohak Narang has about 3.5 million followers on his Instagram account. The creator’s content is inspired by everyday life, art, and global fashion trends. Mohak’s main aim is to make fashion relatable and accessible to his audience. He is also a fitness enthusiast.
In particular, his GRWM for dates, lunch, events and such videos are very popular. He selects his outfits, accessories, style, and sometimes even shares tips on grooming and styling to suit the event's theme. Some brands he recently collaborated with are Realme, Flipkart, TATA CLiQ Luxury, and Arrow.
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3. Somya Daundkar
Instagram:somya_daaundkarUSP :
Soumya often blends her fashion content with her dance videos and shows her creativity.
About the Creator:Somya has over 2.8 million followers on her Instagram. Her instagram feed is filled with stylish posts that showcase her keen sense of fashion. She frequently posts about her daily outfits, combining both traditional Indian and contemporary Western styles.
Her content includes a mix of casual wear, elegant traditional attire, and chic modern outfits, often complemented by stylish accessories and detailed makeup looks. Some of the recent brands she collaborated with are Myntra, Maruti Suzuki, Cetaphil and Tic Tac.
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4. Nancy Tyagi
Instagram:nancytyagi___USP :
Nancy Tyagi is the only fashion influencer in the Indian market who designs and stitches her stunning dresses by herself.
About the Creator:Nancy Tyagi has gained 2.6 million followers on her Instagram profile after her Cannes Debut in Paris. Nancy is famous for her creative flair. She designs, makes and stitches her own dresses for events and even the recent Cannes Film Festival. Some brands she recently collaborated with are Meesho, Caratlane, Savana, WOW Skin Science and MARS Cosmetics.
Before her Cannes debut, Nancy gained traction for her popular and exciting series, ' 100 Days of Outfits from Scratch’, in which she made sarees, dresses, gowns, and other garments from scratch. She picked out the fabrics, clothes, and everything necessary to create the garments and then stitched them herself.
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5. Karron S Dhingra
Instagram:theformaleditUSP :
Karron S Dhingra should be your go-to influencer for fashion tips and advice not only for men, but for women too.
About the Creator:Karron S Dhingra, also known as ‘The Formal Edit,’ has 2.2 million Instagram followers. On his profile, Karron shares fashion tips and advice according to different seasons, occasions, and personal styles. He also recommends how to pair clothing items, accessorise, and stay up-to-date with the latest fashion trends.
Karron has won the Fashion Influencer of the year 2019, 2020, 2022, 2023 and 2024 as well. He has been featured in many media outlets like ETimes TV, Yahoo News, GQ India, and many more. Some of the recent brands that he has worked with are Simple Skincare, Bata, and Motorola.
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6. Komal Pandey
Instagram:komalpandeyofficialUSP :
Komal Pandey is one of the fashion influencers in India who experiments with her clothing, bold patterns, and stylish outfits.
About the Creator:Komal Pandey currently has 1.9 million followers on Instagram, which she has earned through years of hard work and dedication. She demystifies the myths surrounding Fashion and empowers people to adopt the style of their choosing. Komal covers everything from Fashion, Beauty and Lifestyle.
She can mix completely detached styles and always present something unthinkable yet captivating. In 2019, Komal won the Cosmo India Blogger Award and the Popular Choice Best Fashion Blogger (Female) Award. Some of the recent brands she collaborated with are Vaseline, Titan Eyeplus and Nivea.
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7. Sunny Chopra
Instagram:ssunnychoppraUSP :
Sunny Chopra is an influencer whose GRWM videos with a pinch of humour are quite popular amongst his audience.
About the Creator:Sunny Chopra has a total of 1.9 million followers on his Instagram. Sunny posts all about trendy, casual, and sophisticated styles, aiming to cater to a broad range of audiences. He frequently posts photos and videos showcasing various outfits, from streetwear to formal attire.
Sunny’s content is a mix of everyday fashion tips, seasonal outfit inspirations, and the latest trends in the fashion market. His GRWM videos are quite popular among his audience. Philips, Bombay Shaving Company, and Snitch are some of the brands he recently collaborated with.
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8. Kritika Khurana
Instagram:thatbohogirlUSP :
Kritika’s fashion content is a mix of styling tips, beauty recommendations, and glimpses into her personal life.
About the Creator:Over the years, Kritika, famously known as “That Boho Girl,” has gained a total of 1.8 million followers on her account. Her complete Instagram feed is a blend of bohemian aesthetics, visually appealing and informative posts.
Kritika was featured in the Times 40 Under 40 in 2023. She was also awarded the Lifestyle Influencer of the Year by Cosmopolitan India in 2023. Some of the brands that Kritika recently collaborated with are Physiogel, SUGAR Cosmetics, Tod’s, Lakme, and Kerastase.
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9. Isha Borah
Instagram:ishaborahUSP :
The best thing about the creator Isha Borah is that she repeats her outfits multiple times with a complete twist.
About the Creator:Isha Borah has a total of 1.8 million followers on Instagram. There are fashion influencers who go overboard with their style and then there are those who practise sustainability, and Isha definitely belongs to the latter one. The digital creator wants to bring the best version of you with less.
Isha was always attracted to fashion. She has helped women experiment with different styles and trends. You will find everything from sarees, seasonal wear, bags collection, eyewear, vacation dresses and traditional jewellery on Isha's IG feed.
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10. Anirudh Sharma
Instagram:anirudhh_sharmaUSP :
Anirudh Sharma’s most of the content is a mix of fashion and travel.
About the Creator:Anirudh has built a community of about 1.5 million people on Instagram. The creator is well known for his unique style and charisma. His content showcases a diverse range of fashion styles, from streetwear and hip-hop looks to traditional Indian outfits.
His fashion posts have a creative flair, and most of his content appeals to a younger audience. Some of the themes of his fashion content are vintage, punk, streetwear, and retro grunge. Some of the brands Anirudh recently collaborated with are Simple Skincare, Realme Narzo, Happiness in a Bottle, and Success Gyan.
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11. Aayushi Verma
Instagram:aayushiivermaaUSP :
Aayushi Verma is one of the top fashion influencers in the country, with an unmatched vibe and impeccable fashion sense.
About the Creator:Aayushi Verma has 1.5 million followers on her Instagram account. This young lady has an unmatched vibe, which is primarily why many youngsters adore her fashion sense. She helps you achieve looks of your choosing by utilising minimal clothing and accessories.
But wait, there's more to it. The fashion influencer goes the extra mile to provide valuable hair and skin care tips. She also flaunts her extravagant selection of ethnic wear, loungewear, party outfits, beachwear, fitness gear etc. Whisper, Dot & Key, and Love Beauty and Planet are some of the brands she recently worked with.
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12. Masoom Mehta
Instagram:masoomminawalaUSP :
Masoom is not only an influencer and creator but she is also an investor and entrepreneur.
About the Creator:Massom Minawala Mehta is one of the most famous fashion creators in India, with over 1.4 million followers on Instagram. Along with being an amazing influencer and creator, she is also an investor and entrepreneur. She can give you the best of all worlds.
Masoom attends exclusive fashion events, collaborates with top celebrities and endorses global brands. She enjoys the trust of loyal audiences because she makes content for them. Nykaa, Physiogel, Diseno, and Olay are some of the brands Masoom recently collaborated with.
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13. Rajvee Gandhi
Instagram:rxjveeUSP :
Rajvee is best known for her ‘AnotherDayAnotherEvent’ videos where she puts together the complete outfits as per the theme of the event and her audience just adores it.
About the Creator:Rajvee Gandhi has over 1.2 million Instagram followers. She is a prominent social media influencer, street fashion vlogger, and digital content creator from Mumbai. Rajvee also won the "20 under 20" social media influencer—female award.
She is best known for flaunting festival wear, ethnic outfits like lehenga, choli, saree and ghagra, seasonal wear, party outfits, and more. However, her primary trade is street-style Fashion. She loves to showcase her style of Fashion to her audience. Tresemme, Realme, and Love Beauty and Planet.
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14. Doll Daundkar
Instagram:doll.daundkarUSP :
Doll Daundkar captivates her audience with trendy outfits and stylish looks with her unique and versatile sense of style.
About the Creator:Doll Daundkar has a total of 1.2 million followers on her Instagram. Doll’s Instagram content is a mix of fashion, lifestyle, and dance. She shares a variety of fashion-related posts, showcasing trendy outfits, stylish looks, and fashion tips. Her collaborations with popular brands highlight her unique sense of style.
On her Instagram, she regularly posts fashion reels, photos, and lifestyle updates. She shares seasonal content like must-have summer essentials, and summer fits, as per each season's trends. Some of the recent brands that she collaborated with are Dot & Key, Myntra, Kayak India, and Flipkart.
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15. Rupali Hasija
Instagram:curlgirlofficialUSP :
Rupali’s style is admired for her elegance and attention to detail, appealing to a wide audience looking for fashion inspiration.
About the Creator:Rupali Hasija has more than 1.1 million followers on Instagram. She shares a variety of content related to fashion, fitness, and lifestyle. Rupali is known for her chic outfit displays and modelling photos. Her content often includes detailed outfit breakdowns, style tips, and brand collaborations.
Rupali was featured in the Forbes Top 100 Digital Stars as the Number 32 Digital Star. Rupali has participated in major events like the Times Fashion Week in Pune. Some of the brands she has recently collaborated with are Maybelline, Dove, Olay, L’Oreal, and Lakme.
Wrapping Up
While there are hundreds and thousands of fashion influencers out there in the Indian market, these top 15 influencers have captured the hearts of their audience and built trust and credibility through years of providing informative and engaging fashion content in their own unique way.