7 Brands That Are Owning It On Instagram

While Instagram used to be a site where you could share pictures of your beautiful puppy or café breakfast with your pals, it is now undeniably the most potent marketing platform on the planet with over 1.2 billion users as per Statista. The app provides a place for businesses to not only solidify their brand design but also engage in direct dialogue with customers. Brands that don't use Instagram as part of their marketing plan are missing out on a crucial chance to establish trust and connection with their customers. Not only that, but Instagram's shoppable feature turns it into an e-commerce platform, allowing users to purchase your items right from your postings.

Instagram, unlike most other forms of marketing, is nearly completely image-based with an average user utilizing the platform for 30 minutes per day according to emarketer. As a result, having an eye-catching and constant feed that quickly draws in your consumer becomes even more important. Here, we look at seven of the world's most popular and effective businesses on Instagram or best brand Instagram accounts, what they're doing correctly, and how you can utilize the design tools in IM photo editor to reproduce it in your own feed.

Brit+Co

Brit+Co, an American digital media business with over 160,000 Instagram followers, has positioned itself as an industry leader in craft, online DIY workshops, and all things creative. Fun, bright pictures and hand-written or quirky quotation tiles dominate their stream. "Brit+Co has a vast color palette, but they clearly organize their feed's photos ahead of time to guarantee all of their hues are displayed and no two side-by-side images are identical," says Kira Hyde, branding strategist, and designer at Kira Hyde Creative. "Creating patterned backdrops in the IM picture editor is one method to imitate this."

Try it out for yourself: Overlay the image with various shapes and lines in varying hues after laying down a block color. Then, over the backdrop, write your quotation in a color that shines out against the background, making it bold and legible. Play around with different fonts, backgrounds, and colors to ensure that no two graphics in your feed appear alike.

Onnit

Onnit, a supplement firm located in the United States, has one mission: Total Human Optimisation. Rather than focusing just on aesthetics, they use their platform to provide value to their audience through educational blogs and videos. However, the tiles they utilize to both motivate through pertinent health, fitness, and mentality phrases and to offer new goods are a cornerstone of their feed. According to Nick Clark, a graphic and website designer at Nick Clark Design, “the key to recreating the vibe of these is taking a high-quality photo with some room for some text, then adding the text in the form of an inspirational statement or presenting a product.” "Their branding is centered on a heavily weighted sans serif typeface and starkly contrasted black and white."

@privacypls

Privacy Please is an American women's apparel business that has amassed a sizable following because of their well-curated Instagram feed layout—despite the fact that they don't have their own website! While they post a broad range of pictures on their Instagram account, one constant is the usage of image filters to preserve a warm, almost Polaroid-like look in each one.

Try it out for yourself: "You'll notice that the temperature of each photograph has been increased to accentuate each woman's tan or the shine of each setting," Kira Hyde explains. "If you were to reproduce these in IM picture editor, you'd increase the temperature to make the photos warm rather than chilly." On IM photo editor, you can accomplish this by changing the filter or manually altering the temperature in the advanced options.

@bulletproof

Bulletproof, a coffee and nutritional supplement firm, uses three primary components to create a successful feed: basic pictures, a minimalistic yet striking color palette, and consistent quote tiles to break up their feed.

Try it out for yourself: “Simply select a template with a bold weight sans serif font for your quotation (they use Gotham), a flat color backdrop, and a color for the quote that contrasts dramatically against the background color,” Nick Clark explains. "The orange and white combination they employ stands out against the rest of the stream, effectively breaking up the other photos." When used with visually basic photos, it creates an aesthetically appealing, minimalistic impact in the stream.

@sephora

A French firm Sephora is one of the world's leading beauty retailers, with over 300 cosmetics, skincare, and haircare brands available online and in locations across the world. Every photograph on their Instagram account has clever product placement and emphasizes the glam element. They pull in their audience and show off the individual personality of each product by showcasing it in a fresh and innovative way taking advantage of Instagram ecommerce.

Try it out for yourself: "Taking product photographs with varied backdrops, interesting decorations, and from different angles is one way a product-based firm may duplicate this," explains Kira Hyde. "Mix the finished photos in blocks of nine so you have a range of hues, and throw in a quotation tile produced in IM photo editor with strong letters as a call-to-action for people who need a shove to realize how wonderful your items are," says the designer.

@katespadeny

Kate Spade New York is a premium handbag, apparel, jewelry, and accessory shop based in New York City. Their Instagram account is appropriately feminine and fun, with pink as the main feature color and blue, green, and purple as accent colors.

Try it out for yourself: "Even though there is a lot going on aesthetically, you'll notice that the photos are all connected together by the same color palette and the classic serif typeface, ITC New Baskerville Roman," explains Kira Hyde. "To reproduce the quotation visuals in IM photo editor, start with a bold backdrop and a single serif font, then mix it up using italics and caps to make each phrase stand out."

@etsy

Etsy needs no introduction as the world's largest e-commerce website for handmade and antique products. They promote the creative work of independent designers or small brands on Instagram, they have 1.7 million followers. According to Kira Hyde, "Etsy curates its feed by utilizing photos with primarily neutral colors as the background." "The feed has an overall eclectic style with plenty of natural light." There will be two to three illustrations with strong colorful backgrounds for every nine or so photos, according to Kira. "I'd focus on developing interesting graphic patterns using hand-drawn icons and photos to reproduce this in IM photo editor."

Let your creativity flow with the help of these accounts and do share your experience!