Advertising Mood Board: What Does It Contain And How To Make Your Own
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Advertising may almost be considered a sport. It might be difficult to break through the clutter and capture your audience's attention when there are so many ad platforms, adverts, and businesses offering their products or services. The total amount spent globally has surpassed $563 billion as per techjury. That's why you need well-designed, effective commercials; they're the only way to convince your audience that you're the firm they want to deal with.
Amazing advertising, on the other hand, doesn’t just appear out of nowhere; they're the result of a lot of meticulous planning and strategy. And what is the initial stage in such a procedure? Mood boards for advertising Let's dig into the world of advertising mood boards (and, more importantly, how to make your own):
What Is A Mood Board For Advertising?
Before we get into how to make an advertising mood board (and why it's so effective), let's define what an advertising mood board is. A mood board for advertising is a collage of visual components (such as photos, fonts, and colors) that guides the design process for a single ad—or, if you're launching a series of commercials or ads across various platforms, the mood board may guide design for a larger campaign. From social media to banner advertisements, magazine ads to billboards, advertising mood boards may be utilized for every type of ad or campaign. You may use an advertising mood board to inspire ideas and drive the creative process if you have a concept for an ad, campaign, or platform. You have two alternatives when it comes to building your advertising mood board.
You may construct a physical board by cutting and pasting imagery onto a poster board in the old-fashioned way (like an old-school collage).
Tools like Pinterest (where you can browse for photos and gather ideas) and IM Photo Editor may help you create a digital mood board where you may compile those photos and ideas into a digital mood board that will guide your ad design
What is the purpose of a mood board for advertising? When you offer it to an audience (whether it's your team, a focus group, or an outside client), they should be able to tell what type of look, feel, vibe, and direction your ad or advertising campaign is going for. The key to a visually engaging ad campaign is a visually impactful advertising mood board.
What Is The Value Of A Mood Board In Advertising?
So, now that we've established what an advertising concept board or mood board is, let's discuss why it's such a vital tool.
Mood boards for advertising are useful because they can:
- Conserve Time and Energy. Designing and developing advertisements takes a long time. Creating an advertising mood board helps you to put together the style, feel, and concept of an ad and share it with your client or team before you begin the lengthy design process. That way, you can be confident you're on the correct road and avoid wasting time and money on an ad that isn't relevant.
- Ascertains that your entire team is on the same page. If you're dealing with a large team (which you will be for an ad—think copywriters, graphic designers, and marketing strategists), you need everyone to be on the same page. Advertising mood boards are a great way to get everyone on the same page—and ensure that everyone knows where your ad or campaign is heading.
- Serves as a source of motivation. Coming up with fresh thoughts and ideas is crucial to successful advertising. The act of creating a mood board and looking for pictures may invigorate your team and get their creative juices flowing, allowing them to come up with fresh and original ideas.
How To Make A Mood Board For Advertising
You're familiar with the concept of an advertising mood board. You understand why they exist. Let's go into how to create an advertisement mood board now.
Define Your Target Market
The effectiveness of your ad is determined by how well it communicates with your target audience, which is why it's critical to identify your target audience before beginning to create the mood board. Consider who you're trying to reach with your advertising, and then consider what that audience would desire from them. Is your target audience, for example, edgy and searching for something hip and sophisticated, or conventional and looking for something reliable and stable? Two very distinct ad strategies—and, as a result, two wholly separate advertising mood boards—would be required for those populations. The point is that the success of your ad is entirely based on how well it interacts with your target audience. So, before you start creating your mood board, make sure you know who you're building it for.
What Should Your Advertising Mood Board Contain?
It's time to start constructing your advertising mood board once you've decided who you're going to target with your commercials (and what sorts of ads or ad campaign ideas would appeal to them). There are no right or wrong answers when it comes to deciding which items to include on your advertising mood board; you may add anything that aesthetically inspires your commercials. Having said that, there are a few crucial design components you should include on your mood board:
Colours
The colors you chose for your advertising campaign will help to reinforce your message (and, ultimately, sell your product or service). Consider the appearance and feel you want to achieve with your commercials when picking colors for your advertising mood board. So, are you launching a marketing campaign for a new eco-friendly cleaning product line, for example? Nature hues (such as green and brown) would be a fantastic addition to your mood board. Creating adverts for a toy company that caters to children? Then bold, happy hues are a sure bet.
Whatever color palette you pick for your ad campaign, make sure to include swatches in your advertising mood board. Neutrals, brights, subdued tones, or unusual color schemes—whatever palette you choose for your ad campaign, make sure to include swatches in your advertising mood board.
Typography And Wording
The visual aspects of your ad are (obviously) crucial, but did you know that one of the most influential aspects of any marketing campaign is the copy? Words. Every advertisement tells a story. And you'd want to get a head start on that tale with your advertising mood board. Make sure to incorporate both language (such quotations and striking phrases) and typography when picking word-centric components to add to your advertising mood board (like inspiring fonts).
Images
Words are crucial. However, as the adage goes, a picture is worth a thousand words, which is why photographs and images should be included in your advertising mood board. Pictures are shared 1,200% more than text as per Forbes.
Look for imagery that captures the vision of your ad (and speaks to your ad's target demographic), whether it's images, drawings, or other abstract designs. For example, if you're launching a new brand of running shoes, you might want to incorporate photographs from a major marathon in your campaign. You may incorporate an artwork of the show's key characters in an ad for a new children's cartoon program.
Textures
The proper textures may assist to inspire the design process, which is why you should include them on your advertising mood board. They may not be the primary feature of your ad design, but they can serve to inspire the creative process. Style for textures that speak to your target audience (for example, a macrame-inspired texture for a bohemian crowd), the product/service you're promoting (for example, sandpaper for a home remodeling firm), or the look and feel you want to achieve in your ad (like velvet to communicate luxury).
Patterns
Patterns, like texture, may help inspire your ad design. Include any patterns that relate to the product or service you're promoting on your mood board (for example, a nautical print for a new line of swimwear). An advertising mood board might spell the difference between a failed ads design or ad campaign and one that sells like hotcakes. So, what do you have to lose? Get out there, create your advertising mood board, and get the ground running with your next ad campaign!