Top 10 Makeup influencers in USA (2025)

Discover the detailed insights of top 10 makeup influencers in USA. The insights includes the following: average reel plays, average likes, engagement rate, follower counts, ratio of male-female audience. Check out the best makeup Instagrammers in the USA here!

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Best 10 Makeup Instagrammers in USA (2025)

@nats_tutorials

1. @nats_tutorials

180.5K Followers

Engagement Rate: 6.87%
Avg Reel Plays: 40.5K
Avg
Likes: 12.4K
Male Audience: 5.31%
Female Audience: 94.69%
@paulapavel_

2. @paulapavel_

260.7K Followers

Engagement Rate: 14.23%
Avg Reel Plays: 225.7K
Avg
Likes: 37.1K
Male Audience: 37.30%
Female Audience: 62.70%
@lady.scythe

3. @lady.scythe

147.3K Followers

Engagement Rate: 25.93%
Avg Reel Plays: 42.9K
Avg
Likes: 38.2K
Male Audience: 65.45%
Female Audience: 34.55%
@chynauniqueasmr

4. @chynauniqueasmr

270.8K Followers

Engagement Rate: 9.08%
Avg Reel Plays: 69.2K
Avg
Likes: 24.6K
Male Audience: 8.20%
Female Audience: 91.80%
@bratty.bree

5. @bratty.bree

132.9K Followers

Engagement Rate: 6.17%
Avg Reel Plays: 35.1K
Avg
Likes: 8.2K
Male Audience: 22.85%
Female Audience: 77.15%
@boobooo.kitty

6. @boobooo.kitty

194.7K Followers

Engagement Rate: 23.42%
Avg Reel Plays: 266.7K
Avg
Likes: 45.6K
Male Audience: 25.78%
Female Audience: 74.22%
@taipeiqueen

7. @taipeiqueen

293.3K Followers

Engagement Rate: 6.34%
Avg Reel Plays: 177.4K
Avg
Likes: 18.6K
Male Audience: 25.21%
Female Audience: 74.79%
@saleha

8. @saleha

292.1K Followers

Engagement Rate: 6.40%
Avg Reel Plays: 40.9K
Avg
Likes: 18.7K
Male Audience: 11.72%
Female Audience: 88.28%
@indigotohell

9. @indigotohell

494.8K Followers

Engagement Rate: 9.86%
Avg Reel Plays: 1.1M
Avg
Likes: 48.8K
Male Audience: 21.75%
Female Audience: 78.25%
@mel_loves_her_cat

10. @mel_loves_her_cat

157K Followers

Engagement Rate: 9.11%
Avg Reel Plays: 121.1K
Avg
Likes: 14.3K
Male Audience: 14.93%
Female Audience: 85.07%

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